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The President Sends:

Memorable Events 101

Organizational events are arguably the most important public relations tactic used by companies …especially in Colorado Springs! 

Let’s be clear.  Our CEOs/senior leaders, partners, advocates and donors are all gathered to see how magnificent you, the PR Pro, can impress them with a memorable event.  There are lots of causes and companies for advocates to align their time and resources to in our city.  Mistakes can be costly; yet, it’s fun, high adrenaline and nerve-racking at the same time!  Six months of planning for 60 minutes of time. 

Colorado Springs is the “Nonprofit Hub of the World” and has lots of defense, education, health care, tech, for-profit and local government entities.  With finite resources and time and a lot of fantastic organizations, how is your company able to meet its fundraising, friendraising and financial goals? 

I forgot.  And --- we have the “The Broadmoor.”  56 years of Forbes Five-Star rating and AAA Five-Diamond rating for a mere 41 years.  More awards can be seen at

What better way to learn about memorable events for any budget and company than to hear from The Broadmoor’s  Public Relations Manager Krista Heinicke who will be sharing tips on how to plan and coordinate a strategic and impacting event that will gain respect, advocacy and just a fun-filled time for your audience. 

Krista’s insights will be scalable and “any budget” ready for anyone to use.  Sure, The Broadmoor hosts very nice events for clients around the world – but you will learn how to utilize strategic planning and event tactics that will help you and your company. 

I want to personally thank Krista and her team for bettering our profession by sharing their knowledge and time.  Thank you!

I look forward to seeing you this upcoming Wednesday at The Warehouse as we learn about hosting memorable events!  You can RSVP at  See you there!

PRSA Chair Jane Dvorak

Save The Date! 

Pro Development 1-Day Workshop, Oct 25

PRSA National Chair Jane Dvorak, APR, Fellow PRSA

Learn more about Chairperson Jane!

Thank you again for the opportunity to serve our Pikes Peak PRSA Chapter. 

Take care,

PRSA PresidentJP Arnold, APR
President, Pikes Peak PRSA Chapter




To take part in Pikes Peak PRSA activities, or to join PRSA, click on the Membership link!

May 10 PRSA Luncheon:

Plan a Five-Star Event on a Two-Star Budget

Join us to hear Krista Heinicke, public relations manager at The Broadmoor, share  principles gleaned from The Broadmoor’s world-class events that can be implemented anywhere – even for those trying to hold five-star events on a two-star budget! Learn how:

  • To plan, publicize and execute an event for your business.
  • To bring create an opportunity to connect customers emotionally to your company and brand.
  • To creatively tie your customers' passions and interests to your company’s products and experiences through events.
  • To understand how public relations professionals play a key role in event planning and execution.

Guest Speaker:  

Kristia Heinicke, food and beverage office and public relations manager, The Broadmoor

RSVP now for the Pikes Peak PRSA Wednesday, May 10  Luncheon! 

Bring a friend, co-worker
or colleague!

Cost: $25 - Non-Member
$20 - Member
$15 - Student

Please RSVP by May 5 at

*Payment is due at event* Cash, check or credit card accepted at the door. Please see the Pikes Peak PRSA Payment Policy.


Chapter Plans March Workshop for Members Pursuing Accreditation

      PRSA members interested in seeking accreditation in public relations will have another opportunity to participate in a Pikes Peak Chapter-sponsored preparation workshop in March.

      Taught by Chapter Accreditation Chair Fred Morgan, APR, Fellow PRSA, and other accredited chapter members, the workshop is normally offered after work for two to two and one-half hours for six consecutive weeks. But the workshop’s final design will depend upon the needs and desires of participants. A fee of $50, payable to the chapter, is charged those who participate in the APR workshop.

      Morgan firmly believes that practitioners should establish professional goals for themselves early in their careers, and that seeking accreditation is one of the most important ones they can choose. “Earning the APR designation indicates that one has demonstrated competency in the knowledge, skills and abilities required to effectively practice PR in today’s world,” he said.

      The accreditation program is administered by the Universal Accreditation  Board, a consortium of nine leading PR organizations, including PRSA.  The
“APR” designation was developed 52 years ago by PRSA, but can now be used by any consortium member who successfully completes a readiness

questionnaire, passes a face-to-face presentation and review conducted by a panel of three accredited members from their chapter, and successfully passes a three-hour, 45-minute, examination administered at numerous testing centers throughout the nation. The test is offered locally by Prometric Testing Centers on North Academy.

      Anyone interested in pursuing accreditation must be a member in good standing of PRSA or another consortium organization, have five years experience in the full-time practice or teaching of PR and have a bachelor’s degree in a communications field or equivalent work experience which includes:

  • PR principles
  • PR writing
  • PR campaigns
  • Research
  • Ethics
  • Law
  • And practical experience under supervision of an experienced practitioner

         The cost of accreditation is $385.  PRSA members receive a $110 rebate upon completion of the test.  If the exam has to be retaken, the fee is $200, provided the retake occurs with six months.

      Accreditation candidates will have chapter support available as they study for both the panel presentation and the examination. “The chapter board of directors purchased six college PR textbooks,” said Morgan, “and these will be available for loan to candidates on a first come, first served basis. I’ve coached a large number of accreditation candidates during the past 24 years, and have achieved the best success with group study involving three to six people.”   This year’s workshop will be the last one taught by Fred Morgan – he plans to give up the accreditation chair at year’s end.

      The Pikes Peak Chapter has one of the strongest accreditation programs in the nation with 23 of its 67 members accredited – 34 percent of the chapter.  The national average is between 19 and 20 percent.

      Members interested in learning more about earning their APR should check out the Universal Accreditation Board website at Those interested should then contact Fred Morgan at 488-8352 or The deadline to sign up for the March workshop is February 15.

      The APR designation, once earned, is a lifetime accreditation. Accredited members must complete maintenance requirements every three years, however.

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