April 5, 2012
Are you thinking about ways to accelerate your career or add validity to your work? Or perhaps you’re looking for that special discriminator that will give you the edge when you next compete for promotion or a better job? Then I hope you’ll consider earning your Accreditation in Public Relations (APR). I did, and it was certainly worth the time and effort.
PRSA has designated April as Accreditation Month in an effort to encourage qualified members to learn more about the APR and its benefits. It’s the best way I know of to have a positive impact on your career.
The APR is a voluntary certification process designed to recognize public relations professionals who are members of PRSA, or one of the eight other Universal Accreditation Board participating organizations. Public relations professionals, as well as faculty and instructors teaching PR courses in an accredited college or university, who feel that they are on their way to mastering the skills, knowledge and abilities (KSAs) evaluated through the APR process are strongly encouraged to apply.
The successful completion of the readiness review and the computer-based examination results in the awarding of the designation, “Accredited in Public Relations” or APR. And having the APR demonstrates to employers, clients and peers that you have a serious commitment to a strategic, executive-level and ethics-based PR practice.
I’ll be the first to admit that it’s hard work, but there’s lots of help available. All the details about the KSAs, readiness review and the APR exam can be found at www.praccreditation.org. The best way to get started is by downloading the free APR study guide and APR application. Then you can make use of other resources there, including an online study course and textbooks on the short bookshelf to help you prepare.
I’ll help by making Pikes Peak Chapter resources available. These include textbooks, a six-week workshop covering PR theory and practice, and assistance in preparing for both the readiness review and the exam itself.
The cost is $385 (PRSA members get a $110 rebate after taking the test) and you have one year to complete the readiness review and computer-based exam. Please contact me now at email@example.com or 488-8352 if you’d like more information.
I look forward to presenting you your APR pin soon!
Fred Morgan, APR, Fellow PRSA
Chapter Accreditation Chair
Chapter members, please submit your blog entries to Stacey Knott at staceyLknott@gmail.com.