The Changing Lens of the Camera: iPhoneogaphy
Last month, I had the pleasure of attending my first PRSA Travel & Tourism Conference in Memphis, TN. Topics from the conference ranged from PR measurement, how to pitch lifestyle editors and more. I think my biggest takeaway and one of the most intriguing sessions was done by photographer Jack Hollingsworth. As an award-winning world photographer, Jack has probably used some of the most advanced and amazing camera technology available, however, he now chooses to mostly shoot with is iPhone 5.
During his presentation, Jack showcased how on assignment shoots he would use his DSLR camera and take some shots with his iPhone 5. Over the course of multiple months he started seeing less and less difference between the two mediums. With a few equipment additions and the right eye, this is now his preferred way of shooting. In the PR world, we all know how compelling an image can be to create a story. Here are some tips and apps to help turn your iPhone into an amazing capture device:
Tools of the trade
Jack mentioned that he understands not everyone has an iPhone, and while he still has love for Android, they really just can’t accomplish what he is seeing with the iPhone 5 and he expects it get even more advanced with the newer versions to come.
You can see a very cool video created with the photos from Jack’s Instagram feed here.
Vice President/Program Chair
Pikes Peak PRSA