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Pikes Peak Chapter

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Recognizing Organizational and Individual Achievement

Pinnacle, Vista award nominations due Oct. 31

By Barry Grossman, APR
Pikes Peak Chapter Awards Chair

I’d like to take this opportunity to once again congratulate Colorado Springs Utilities and its communication team, PRSA Silver Anvil recipients for the highly successful water conservation campaign it created and implemented during times of significant water shortage. Just to put this award in perspective, other 2014 Silver Anvil recipients include Wendy’s, eBay, Marriott Hotels, State Farm and AT&T, just to name a few of the heavy hitters receiving recognition.

While the time has passed for recognizing excellence in public relations at the corporate level, it’s now time for us to recognize individual excellence in public relations at the local level. We, as a chapter, have the chance to honor a local public relations professional, and a citizen who has effectively incorporated public relations while serving the best interests of El Paso County residents.

At the end of each year, the Pikes Peak Chapter accepts nominations for the Pinnacle and Vista awards, which were created to recognize personal and professional contributions to public relations.

The Pinnacle Award is presented to chapter members for outstanding lifetime achievement in public relations. To be considered for the award, nominees must:

  • Be a member in good standing of PRSA and the Pikes Peak Chapter
  • Have a minimum of 20 years experience in public relations
  • Have made significant contributions to the chapter in a leadership position
  • Have demonstrated exceptional professional capability during their career
  • Have contributed to the advancement of the profession through their work
  • Exhibit personal and professional qualities that make them role models for other public relations practitioners

We currently have 79 members in the Pikes Peak Chapter and I’m confident there are several PR professionals who meet these criteria. Give it some thought and let me know if you have any questions about the award criteria.

The Vista Award is given for outstanding use of public relations in supporting the citizens of El Paso County. Nominees must:

  • Not be working in public relations
  • Have significantly served the best interests of El Paso County through their personal and professional contributions
  • Have incorporated public relations practices in their contributions 
  • Not have previously received the Vista Award

Last year’s recipient, Joe Hight, recently resigned his position as editor of The Gazette and returned to his home state of Oklahoma, but his public relations efforts to return our local paper to a position of prominence and relevance in the community were recognized earlier this year by the Chapter.

Pinnacle and Vista award nominations, which must thoroughly describe the nominees’ qualifications for the award, are due by close of business Oct. 31. Nominations should be sent to

A panel of qualified chapter members will judge the nominations and the Chapter’s board of directors will review the results during its November meeting. Awards will be presented during the Chapter’s January 2015 program.