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Pikes Peak Chapter

Your Public Relations and Communications Community

Annual Professional Development Workshop

As of Oct. 4, 2012

Thursday, October 11, 2012
8:15 a.m. – 3:30 p.m.
Citizens Service Center
1675 W. Garden of the Gods
Colorado Springs, CO 80907

  • Registration and Breakfast:  8:15 – 8:45 a.m.
  • Welcome Message: 8:45 – 9:45 a.m.
    • Breakfast of Champions: What PR Pros Put on their Plate Each Morning to Ensure Others Are Eating Out of the Palms of Their Hands by Lunch

Speaker: Presenter: Kris Schindler, APR

  • Morning Breakout Sessions: 10 – 11 a.m.
    • Option 1: Elevating Innovation: Creating a Culture of Success

Speaker: Christine Hollinden, CPSM

In today’s marketplace, distinguishing your organization from the competition is critical to success, not to mention survival. Leadership may understand this, but all too often it’s a discussion with a short-lived focus. You’ll feel empowered in this forward-thinking and interactive session as we explore Christine Hollinden’s “Seven Steps to Elevate Innovation and Create a Culture of Success within Your Organization.” You’ll leave with a greater understanding of culture and action steps to help you move from talk to a culture that exemplifies innovation.

    • Option 2: Selling Space: A discussion of Building a Support for the Final Frontier

Speaker: Janet Stevens, APR, VP Marketing and Communication

Janet will discuss the broad-ranging activities her organization engages in as it builds understanding and support for robust global space exploration and utilization. She’ll touch on the challenges of reaching a multi-dimensional international audience that includes military and government agency leaders, politicians and policymakers, corporate executives, academicians and scientists, teachers, children, tourists and the general public. She’ll talk about completing ambitious projects with a small staff and limited budget, strategies for integrating communications toward a highly aspirational goal and the down-and-dirty aspects of building a world-class visitor’s center, managing a huge media center at a high-level conference and creating a top-notch web presence using in-house resources.

  • Luncheon: Keynote Address – 11:15 a.m. – 1 p.m.    
    • The Anatomy of A Crisis: Lessons Learned from The Aurora Theater Shooting

Speaker: Tracey Weise, President, Weise Communications

When a Public Information Officer gets a call in the middle of the night, warning bells start to go off. This was the case on July 20, 2012, when Tracy Weise received a disaster page from The Medical Center of Aurora. The initial call from the hospital was the first of hundreds fielded after the shootings at the Century 16 Movie Theater. Tracy offers a candid and emotional take on the challenges a public relations staff faces during a crisis. She provides insights into media management, as well as lessons we can all learn from, and communication strategies we can implement into our own companies.

  • Afternoon Breakout Sessions: 1 – 2 p.m.
    • Option 1: Re-Branding an Organization and Community

Speaker: Joe Rasso, President and CEO

How do you merge two organizations and rebrand them in a highly charged environment where your new name and brand must define your new organization, be respectful of the past, and be recognized as an important community brand? Learn how Joe and his team did just that with the merging of the Greater Colorado Springs Chamber and the Economic Development Corporation. Hear the strategies, challenges and triumphs of successfully merging two organizations into one voice.

    • Option 2: “The Plays the Thing”

Speaker: Kris Schindler, APR

Whether on stage, in the boardroom or on a phone conference, theatre exercises and games can unlock spontaneity, promote relaxation, strengthen the ability to make creative choices and add life to the art of communication. This highly interactive session is designed specifically for communications professionals. If you attend this session, you will:

      • learn how to identify and overcome physical and emotional triggers that may be causing communication pitfalls
      • hear about how to use improv and theatre games to prep yourself and your team for important communications like difficult talks, presentations and media pitches
      • acquire insights on how some companies are now working to create environments where creativity and innovation are likely to occur
  • Closing Panel Discussion: 2:15 – 3:30 p.m.
    • Communication Lessons Learned from the Waldo Canyon Fire: Q&A with those who served on the Front Line

Panelists: Lt. Jeff Kramer, PIO, EL Paso County Sheriff’s Office; Barbara Miller, PIO, CSPD; Zach Thaxton, Reporter/Anchor, KOAA News 5

A unique opportunity to hear the behind-the-scenes communication details associated with the Waldo Canyon Fire. Learn what the communication strategy was to keep Colorado Springs residents informed, how a variety of agencies worked together in this effort, and what worked and what didn’t. This is your chance to ask the experts – those who were serving in major communications roles during the worst fire in Colorado Springs history.


Costs:                                            
Full Day Workshop - $75 Members, $100 Nonmembers                
Lunch Only - $30 Members and Nonmembers                        
Students - $30 for Workshop, $15 lunch only                         

RSVP by Monday, Oct. 8, 2012
To: Dana Chippindale
Email: dchippindale@ent.com
Phone: (719) 550-6753

Workshop sponsored by PRSA Western District. Learn more at: www.prsawestdist.blogspot.com

Session Descriptions & Speaker Biographies

Morning Breakout Sessions
10 -11 a.m.

Option 1: Elevating Innovation: Creating a Culture of Success
In today’s marketplace, distinguishing your organization from the competition is critical to success, not to mention survival. Leadership may understand this, but all too often it’s a discussion with a short-lived focus. You’ll feel empowered in this forward-thinking and interactive session as we explore Christine Hollinden’s “Seven Steps to Elevate Innovation and Create a Culture of Success within Your Organization.” You’ll leave with a greater understanding of culture and action steps to help you move from talk to a culture that exemplifies innovation.

Speaker: Christine Hollinden, CPSM
Bio: Growing up in a family of six kids, Christine Hollinden, CPSM knew how to stand out at an early age. Now, as founding principal of Hollinden | professional services marketing, she’s passionate about helping professional services firms distinguish themselves from the pack. Her energetic and forward-thinking approach has earned her industry recognition and status as a sought-after speaker on marketing topics.

Option 2: Selling Space: A discussion of Building a Support for the Final Frontier
Janet will discuss the broad-ranging activities her organization engages in as it builds understanding and support for robust global space exploration and utilization. She’ll touch on the challenges of reaching a multi-dimensional international audience that includes military and government agency leaders, politicians and policymakers, corporate executives, academicians and scientists, teachers, children, tourists and the general public. She’ll talk about completing ambitious projects with a small staff and limited budget, strategies for integrating communications toward a highly aspirational goal and the down-and-dirty aspects of building a world-class visitor’s center, managing a huge media center at a high-level conference and creating a top-notch web presence using in-house resources.

Speaker: Janet Stevens, APR, VP Marketing and Communication
Bio: Janet Stevens, APR, is responsible for the Space Foundation's marketing and public relations programs, including public relations and marketing strategy, media relations, brand identity, advertising and promotion, graphic design, web communications, social media, community relations and public outreach. Prior to joining the Space Foundation, she was senior vice president - public relations for Idearc Media, one of the nation's largest yellow pages publishers. Stevens, who has a bachelor's degree in mass communications from the University of South Florida, Tampa, Fla., is accredited by the Public Relations Society of America.

Luncheon Keynote Address
11:15 a.m. – 1 p.m.

The Anatomy of A Crisis: Lessons Learned from The Aurora Theater Shooting
When a Public Information Officer gets a call in the middle of the night, warning bells start to go off. This was the case on July 20, 2012, when Tracy Weise received a disaster page from The Medical Center of Aurora. The initial call from the hospital was the first of hundreds fielded after the shootings at the Century 16 Movie Theater. Tracy offers a candid and emotional take on the challenges a public relations staff faces during a crisis. She provides insights into media management, as well as lessons we can all learn from, and communication strategies we can implement into our own companies.

Speaker: Tracey Weise, President, Weise Communications
Bio: Tracy Weise is president and co-owner of Denver-based Weise Communications, Inc., an integrated advertising and public relations agency that services companies in the healthcare, franchising and business-to-business industries. Tracy oversees the work of her integrated agency and the needs of the agency clients.  During her career, Tracy has led international, national and local communications programs that have garnered substantial and award-winning exposure for clients. Tracy is an award-winning speechwriter, and her communications work has been recognized by organizations, including the Public Relations Society of America (PRSA), American Marketing Association, Colorado Healthcare Communicators (CHC), The Astor Awards, Healthcare Marketing and Advertising Review and others. In 2007, Tracy was recognized as the Marketer of the Year by the Colorado chapter of the American Marketing Association and in 2010 as the Communicator of the Year by the Colorado Health Care Communicators Association.  Tracy has held board positions with the Memphis Chapter of PRSA and the Denver-based CHC, including President of this organization. She was also an inaugural member of the James Madison University College of Communications Alumni Advisory Board and is still a member of this Board of Directors. 
Tracy graduated from James Madison University with a  B.A. in communications and political science. She also holds an M.A. from The University of Alabama in communications. Tracy lives in Denver with her husband and two children.

Afternoon Breakout Sessions
1 – 2 p.m. 

Option 1: Re-Branding an Organization and Community
How do you merge two organizations and rebrand them in a highly charged environment where your new name and brand must define your new organization, be respectful of the past, and be recognized as an important community brand? Learn how Joe and his team did just that with the merging of the Greater Colorado Springs Chamber and the Economic Development Corporation. Hear the strategies, challenges and triumphs of successfully merging two organizations into one voice.

Speaker: Joe Rasso, President and CEO
Bio: Joe Raso is a native Iowan and has lived in multiple metro areas around the state. Just prior to joining the Iowa City Area Development Group in November 2000, Raso was director of economic development for Delaware County where he was honored by Iowa Governor Tom Vilsack for the county’s comprehensive workforce development and value-added agriculture programs. Raso received a bachelor’s degree in political science and a master’s degree in public policy from the University of Northern Iowa in Cedar Falls. His advanced studies and post graduate work focused on economic development with an emphasis on state and local government.

Option 2: “The Plays the Thing”
Whether on stage, in the boardroom or on a phone conference, theatre exercises and games can unlock spontaneity, promote relaxation, strengthen the ability to make creative choices and add life to the art of communication. This highly interactive session is designed specifically for communications professionals. If you attend this session, you will
•    learn how to identify and overcome physical and emotional triggers that may be causing communication pitfalls
•    hear about how to use improv and theatre games to prep yourself and your team for important communications like difficult talks, presentations and media pitches
•    acquire insights on how some companies are now working to create environments where creativity and innovation are likely to occur

Speaker: Kris Schindler, APR
Bio: Kris Schindler, APR is a highly regarded communications professional whose experience crosses the globe, spans more than two decades and includes servicing a variety of clients. The driving force behind Kris’ success in delivering winning business solutions is her cross-disciplinary approach to integrated communications designs. Kris consults communications agencies and other businesses on how to maximize efficiencies, leverage team strengths and infuse the workplace with creativity to be more competitive in today’s evolving business climate.

Closing Panel Discussion
2:15 – 3:30 p.m.

Communication Lessons Learned from the Waldo Canyon Fire: Q&A with those who served on the Front Line
A unique opportunity to hear the behind-the-scenes communication details associated with the Waldo Canyon Fire. Learn what the communication strategy was to keep Colorado Springs residents informed, how a variety of agencies worked together in this effort, and what worked and what didn’t. This is your chance to ask the experts – those who were serving in major communications roles during the worst fire in Colorado Springs history.

Panelists:
Lt. Jeff Kramer, Public Information Officer, El Paso County Sheriff’s Office
Lt. Kramer is a native of Colorado Springs. He began his career with the El Paso County Sheriff’s Office in 1997 and has vast experience gained through previous assignments in the Law Enforcement Bureau. Some of those assignments included patrol deputy, sex crimes detective, patrol supervisor, crime reduction unit supervisor, and S.W.A.T. supervisor and team leader. He was selected to fill the position of Public Information Officer (PIO) just three weeks prior to the beginning of the Waldo Canyon Fire.  His law enforcement experience has proven valuable in his role as the PIO, with a broad understanding of investigative techniques, patrol operations, and incident command.  

Barbara Miller, Public Information Officer, Colorado Springs Police Department
Bio coming soon…

Zach Thaxton, Reporter/Anchor, KOAA News 5
Zach Thaxton is an Emmy-winning journalist who brings a decade's worth of experience to the News 5 newsroom. Thaxton began at News 5 in June 2010 and works as a fill-in anchor and multi-media journalist (MMJ), shooting, writing, and editing his own general assignments news reports. Prior to joining News 5, he spent more than six years as co-anchor for the morning and midday newscasts at KRDO in Colorado Springs, where he won an Emmy for Best Morning Newscast and numerous Colorado Broadcasters Association and Associated Press awards for his feature reporting. Zach is a Colorado native who earned a Bachelor's Degree in Journalism and Technical Communication from Colorado State University in Fort Collins.