Nov. 10, 2011
Devra Ashby, APR, public information officer for Colorado Springs School District 11, successfully passed PRSA’s APR examination late last month and is now an accredited member of the Society. She joins 18 other Pikes Peak Chapter members who have earned their APRs.
Born and raised in Colorado Springs, Devra graduated from Doherty High School and later from the University of Colorado at Colorado Springs with a bachelor’s degree in communication. She has been a television anchor and reporter, media specialist and public relations professional in the field’s of healthcare, city government and education.
Education and working with children are her passions, and she feels very fortunate to work for the same school district from which she graduated. She is married and has one daughter who is six years old.
When asked why she decided to pursue PRSA accreditation, Devra said, “I realized that I needed to get my APR when I noticed that the people I respected most in the field of public relations all had those three letters after their names. It is a distinction that helps validate my career choice, helps guide my ethical decision making and will make me a very well-rounded professional.”
Accreditation is the mark of distinction for public relations practitioners who have demonstrated their commitment to the profession and its ethical practice. Earning her APR designation also certifies that Devra has demonstrated competency in the knowledge, skills and abilities required to effectively practice PR in today’s competitive environment. Only about 20 percent of PRSA’s 20,000+ members have earned this honor.
PRSA members interested in accreditation should contact the chapter accreditation chair, Fred Morgan, APR, Fellow PRSA, at 488-8352 or firstname.lastname@example.org. He plans to offer a six-week APR workshop for serious candidates after the first of the year.