-by Fred Morgan, APR
Johnpaul (JP) Arnold, APR, communications manager for AspenPointe, successfully passed PRSA’s APR examination late last month and is now an accredited member of the society. He joins 22 other Pikes Peak Chapter members who have earned their APRs.
Born in Vicksburg, Miss., and raised in DeValls Bluff, Ark., JP graduated from DeValls Bluff High School and from the Ouachita Baptist University in Arkadelphia, Ark., with a bachelor’s degree in mass communications. He later earned a master’s degree in mass communications from Middle Tennessee State University. He is married and has a daughter, Olivia, nine, and a son, Isaiah, who is six years old.
A retired U. S. Army major, JP started his military career as a signal officer in 1994, but joined the Army public affairs community in 2007 and was assigned to the 101st Airborne Division at Ft. Campbell, Ky., and Iraq. He later worked in Army advertising and marketing as a program manager, and as the website and social media manager, and communications planner for I Corps at Joint Base Lewis-McChord, near Seattle, and in Afghanistan. He retired from the Army in 2014 and joined AspenPointe in March 2015.
When asked why he decided to pursue PRSA accreditation, JP said, “I pursued the APR because I wanted to learn and challenge myself as an Army public affairs officer transitioning into a new area of PR. Some aspects of military public affairs transfer nicely, while some new strategies and tactics are now available or more important in a nonprofit behavioral health environment.”
Accreditation is the mark of distinction for public relations practitioners who have demonstrated their commitment to the profession and its ethical practice. Earning his APR designation also certifies that JP has demonstrated competency in the knowledge, skills and abilities required to effectively practice PR in today’s competitive environment. Only about 19 percent of PRSA’s 22,000+ members have earned this honor.
PRSA members interested in accreditation should contact the chapter accreditation chair, Fred Morgan, APR, Fellow PRSA, at 488-8352 or firstname.lastname@example.org. He offers a six-week APR workshop for serious candidates after the first of each year.
NOTE: Follow JP’s story about how he successfully transitioned from the military to the civilian world on PRSA’s website (Jobcenter) using the link below: https://www.prsa.org/Jobcenter/military/military_transition_success_stories/John_Paul_JP_Arnold_APR