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Chapter Member Named VP Strategic Marketing, Communications

Dec. 3, 2011

Johnny ReaJohnny Rea was recently named Centura Health’s South State Hospital Group (SSHG) Vice President of Strategic Marketing and Communications.  He has been a member of PRSA’s Pikes Peak Chapter since 2007.

Johnny joined Centura Health and Penrose-St. Francis Health Services in 2007, serving as the Manager of Marketing and Public Relations, and then later the Director of Strategic Marketing and Communications. 

In his new role, Johnny will oversee all media, associate and community relations; crisis communications; brand management; strategic marketing; service line development; and social media initiatives for Centura’s hospitals in Colorado Springs, Pueblo and Canon City.  He will collaborate with Group leadership in aligning strategic marketing and service line development plans with the overall SSHG vision and goals to build profit and volume while promoting brand integration and consumer awareness. 

Prior to joining Centura Health, Johnny enjoyed a distinguished, 24-year career with the U.S. Air Force, directing global public relations, marketing and strategic communications throughout the U.S., Europe, the Pacific, and the Middle East. He has routinely worked with CNN, FOX News, USA Today, National Public Radio, New York Times, NASCAR, Major League Baseball, and the National League Football. 

He led communication efforts during the Global War on Terror at the largest air base in Qatar, and began a new Air Force communications office in Kuwait.  Johnny directed the Air Force’s outreach campaign following Hurricanes Rita and Wilma in Florida, and facilitated international media coverage into war-torn Sarajevo during the U.S. delivery of humanitarian aide to refugees. 

Johnny has a Bachelor of Science Degree in Liberal Arts from Excelsior College and is a Distinguished Graduate from the DoD Public Affairs Officers Course.