Accreditation in Public Relations
NEW! Accreditation Workshop! Click here for more info.
Accreditation in Public Relations is a voluntary certification program for public relations professionals, administered by the Public Relations Society of America.
The purpose is to unify and advance the profession by identifying those who have
demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The APR designation signifies a high professional level of experience and competence.
Increasingly, career listings are specifying APR preferred. Senior public relations professionals have been outspoken in support of accreditation.
Members of partner organizations who have at least five years of paid, full-time experience in the professional practice of public relations, or in the teaching or administration of public relations courses in an accredited college or university.
Pikes Peak Chapter APR information
If you are interested in pursuing the APR, please review the information about the process on the PRSA national website, http://www.prsa.org/Learning/Accreditation/.
Next, contact Fred Morgan, Pikes Peak Chapter APR chair, at 719-488-8352 with any questions related to applying or the process to prepare for accreditation.
Once Fred has been notified, you will apply to PRSA for consideration and the process will begin. You have one year from the date PRSA declares you eligible for accreditation to complete the Readiness Review and computerized exam. The preparation for the exam is primarily individual, with assistance from accredited members of the chapter.
Become an APR+M
The new credentialing effort to provide public affairs and communication certification for military, contractor, and Department of Defense public communication professionals launched May 26, 2010.
The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established APR. The mark will be awarded to candidates who master the Accredited In Public Relations (APR) KSAs plus joint public affairs relevant topics. APR+M signifies someone who meets all the qualifications of Accreditation in Public Relations (APR), PLUS a rigorous course of study surrounding military public affairs in joint operations. Begin your application and study process:
- Application for new candidates and current APRs wishing to pursue APR+M
- FAQ
- APR+M Readiness Review Questionnaire
- APR+M Fact Sheet
Contacts for more information on APR+M
- Sean Robertson, APR+M, Designated Liaison for APR+M to UAB, sean.robertson@jfcom.mil
- Kathy Mulvihill, accred@prsa.org