Industry Role by rank per PRSA Member Feedback

Industries Ranked by PRSA Member Role

​August 2020

1 Media Relations

2 Marketing Communications

3 Corporate Communications

4 Social Media

5 Writer/Editor

6 Community Relations

7 Employee Communications

8 Crisis Communications

9 Public Affairs

10 Branding

11 Special Events

12 Marketing

13 Public Relations Counsel

14 Reputation Management

15 Media Training

16 Advertising

17 Management/Administration

18 Corporate Social Responsibility

19 Employee Relations

20 Business to Business

21 Consumer Marketing

22 Measure / Evaluation

23 Research

24 Global Communications

25 Business Development

26 Development / Fundraising

27 Product Publicity

28 Digital Communications

29 Teaching

30 Multi-Cultural

31 Other

32 Investor/Financial Communications