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APR Panel Presentation |
The APR Panel Presentation
Scoring Criteria
The Panel Presentation panel will be responsible for evaluating candidates’ readiness in 12 specific areas of competence that cannot effectively be judged in the computer-based Examination environment:
1. Creative conceptualization/creativity: Uses imagination to develop new insights into or responses to
a public relations issue. Develops innovative solutions to the issue or problems posed. Devises new
methods/processes or adapts existing ones when the standard methods and processes are not applicable.
2. Initiative: Displays courage in suggesting new ideas and justifying them to clients/employers.
3. Interpersonal skills: Relates empathetically to other individuals in order to understand their concerns or
needs. Influences another’s decision or behavior. Displays confidence when interacting with others.
4. Management skills: Develops expertise in planning, organizing, budgeting, communicating,
coordinating, scheduling, monitoring and evaluating.
5. Multi-tasking: Effectively and efficiently manages numerous projects and responsibilities simultaneously.
Applies prioritization and tracks progress toward completion of tasks.
6. Flexibility: Responds to the changing business, social and cultural landscape.
7. Time management: Prioritizes and sequences tasks to meet goals and deadlines.
8. Uses multiple delivery mechanisms: Uses advertising, direct mail, Web and other delivery
mechanisms and promotional tools effectively.
9. Communication skills/Speaking: Demonstrates logical thinking when describing client issues and
framing approaches to solving public relations problems.
10. Communication skills/Writing and Editing: Communicates relevant information (including technical
material) in a concise, organized fashion. Writes content that is factual and grammatically accurate, and at a
reading level that is appropriate to the target audience. Authors persuasive communication material for
public relations programs. Demonstrates the ability to examine and alter a document and correct for format,
organization, completeness, factual accuracy, style, tone and grammar.
11. Communication skills/Listening: Receives, interprets, verifies, and responds to verbal and non-verbal
messages and other cues in the context of client, teammate and audience concerns.
12. Presentation skills: Uses visual aids (charts, slides, transparencies, etc.) effectively. Maintains eye
contact with audience. Uses appropriate language, gestures, tone of voice and volume to convey
information.
1. Creative conceptualization/creativity: Uses imagination to develop new insights into or responses to
a public relations issue. Develops innovative solutions to the issue or problems posed. Devises new
methods/processes or adapts existing ones when the standard methods and processes are not applicable.
2. Initiative: Displays courage in suggesting new ideas and justifying them to clients/employers.
3. Interpersonal skills: Relates empathetically to other individuals in order to understand their concerns or
needs. Influences another’s decision or behavior. Displays confidence when interacting with others.
4. Management skills: Develops expertise in planning, organizing, budgeting, communicating,
coordinating, scheduling, monitoring and evaluating.
5. Multi-tasking: Effectively and efficiently manages numerous projects and responsibilities simultaneously.
Applies prioritization and tracks progress toward completion of tasks.
6. Flexibility: Responds to the changing business, social and cultural landscape.
7. Time management: Prioritizes and sequences tasks to meet goals and deadlines.
8. Uses multiple delivery mechanisms: Uses advertising, direct mail, Web and other delivery
mechanisms and promotional tools effectively.
9. Communication skills/Speaking: Demonstrates logical thinking when describing client issues and
framing approaches to solving public relations problems.
10. Communication skills/Writing and Editing: Communicates relevant information (including technical
material) in a concise, organized fashion. Writes content that is factual and grammatically accurate, and at a
reading level that is appropriate to the target audience. Authors persuasive communication material for
public relations programs. Demonstrates the ability to examine and alter a document and correct for format,
organization, completeness, factual accuracy, style, tone and grammar.
11. Communication skills/Listening: Receives, interprets, verifies, and responds to verbal and non-verbal
messages and other cues in the context of client, teammate and audience concerns.
12. Presentation skills: Uses visual aids (charts, slides, transparencies, etc.) effectively. Maintains eye
contact with audience. Uses appropriate language, gestures, tone of voice and volume to convey
information.
APR Panel Presentation Timeline
You will submit either an electronic copy or 3 copies of your typewritten responses to the Panel Presentation Questionnaire no fewer than 15 business days before your scheduled Panel Presentation. Submit your completed document to your local or organizational Accreditation chair.
Panel Presentation Agenda
Video Conference Format
7:30 am
1. Panel dials in to Zoom or meets beforehand.
• Review agenda and process
• Review forms and process
• Questions
• Short bio break
8 am
2. Candidate dials into waiting room, Chair confirms with panel and lets her into the call
3. Greeting - Chair
• Intro self
4. Admin items - Chair
• Thank you for joining us
• Make sure you have some water
• Anyone needs a short break, let me know and we can pause
• Please make sure your cell phones are on vibrate or off
• Review agenda
• Good luck
5. Chair introduce candidate to panelists
6. Chair read “Panel Intent and Purpose” Appendix F
The Panel Presentation is the first in a two-step process to earn Accreditation in Public Relations. It is a gateway to the computer-based Examination.
According to the Universal Accreditation Board Policies and Procedures, the intent and purpose of the Panel Presentation is to assess the candidate’s performance on the KSAs that cannot be assessed on the computer-based portion of the Examination.
“The intended result of the Panel Presentation is that each candidate will earn an Advance or Not Advance assessment that will recommend the Universal Accreditation Board (UAB) either accept or decline the candidate’s request for admission to the computer-based Examination at this time.”
*The final decision on whether or not to advance a candidate rests with the Universal Accreditation Board.
7. Chair lead discussion on Questionnaire - Panel
• Panelists ask questions for clarification until questions satisfied – Each panelist asks questions in order – Do section 1 and then section 2
• Ensure you ask questions for any 12 skills with low scores
8. Chair invites candidate to begin presentation and portfolio with PR collateral to support plan in questionnaire.
• Candidate can ask us questions during presentation
• Panel asks questions when presentation is complete
9. Chair tells candidate panelists will determine Advance / Not Advance
• UAB Inform Candidate via US Postal Mail or email.
• Chair thanks and dismisses candidate
10 am
10. Chair leads first and second voting - Panel
• Bio break
• After candidate leaves, each panelist does first vote.
• Chair reviews votes and shares totals with panel
• Advance or Not (if one panelist says not to advance or gives a zero in any category, must fill out appendix H, if all in agreement, fill out appendix G)
• If discussion is needed, review items noted in Appendix H
• Second vote if needed
• Advance or Not
• Fill out form G Summary of Candidate Performance or H
10:30 am
11. Wrap Up
7:30 am
1. Panel dials in to Zoom or meets beforehand.
• Review agenda and process
• Review forms and process
• Questions
• Short bio break
8 am
2. Candidate dials into waiting room, Chair confirms with panel and lets her into the call
3. Greeting - Chair
• Intro self
4. Admin items - Chair
• Thank you for joining us
• Make sure you have some water
• Anyone needs a short break, let me know and we can pause
• Please make sure your cell phones are on vibrate or off
• Review agenda
• Good luck
5. Chair introduce candidate to panelists
6. Chair read “Panel Intent and Purpose” Appendix F
The Panel Presentation is the first in a two-step process to earn Accreditation in Public Relations. It is a gateway to the computer-based Examination.
According to the Universal Accreditation Board Policies and Procedures, the intent and purpose of the Panel Presentation is to assess the candidate’s performance on the KSAs that cannot be assessed on the computer-based portion of the Examination.
“The intended result of the Panel Presentation is that each candidate will earn an Advance or Not Advance assessment that will recommend the Universal Accreditation Board (UAB) either accept or decline the candidate’s request for admission to the computer-based Examination at this time.”
*The final decision on whether or not to advance a candidate rests with the Universal Accreditation Board.
7. Chair lead discussion on Questionnaire - Panel
• Panelists ask questions for clarification until questions satisfied – Each panelist asks questions in order – Do section 1 and then section 2
• Ensure you ask questions for any 12 skills with low scores
8. Chair invites candidate to begin presentation and portfolio with PR collateral to support plan in questionnaire.
• Candidate can ask us questions during presentation
• Panel asks questions when presentation is complete
9. Chair tells candidate panelists will determine Advance / Not Advance
• UAB Inform Candidate via US Postal Mail or email.
• Chair thanks and dismisses candidate
10 am
10. Chair leads first and second voting - Panel
• Bio break
• After candidate leaves, each panelist does first vote.
• Chair reviews votes and shares totals with panel
• Advance or Not (if one panelist says not to advance or gives a zero in any category, must fill out appendix H, if all in agreement, fill out appendix G)
• If discussion is needed, review items noted in Appendix H
• Second vote if needed
• Advance or Not
• Fill out form G Summary of Candidate Performance or H
10:30 am
11. Wrap Up
