Industry Role by rank per PRSA Member Feedback

Industries Ranked by PRSA Member Role ​August 2020

1 Media Relations 2 Marketing Communications 3 Corporate Communications 4 Social Media 5 Writer/Editor 6 Community Relations 7 Employee Communications 8 Crisis Communications 9 Public Affairs 10 Branding 11 Special Events 12 Marketing 13 Public Relations Counsel 14 Reputation Management 15 Media Training 16 Advertising 17 Management/Administration 18 Corporate Social Responsibility 19 Employee Relations 20 Business to Business 21 Consumer Marketing 22 Measure / Evaluation 23 Research 24 Global Communications 25 Business Development 26 Development / Fundraising 27 Product Publicity 28 Digital Communications 29 Teaching 30 Multi-Cultural 31 Other 32 Investor/Financial Communications