PR gold = apr study guide 5th ed.
It is not often that you find a comprehensive document that is FREE and USEFUL!
For years the Universal Accreditation Board has put together PR Gold - the APR Study Guide.
Please take the time to download this fantastic study guide and resource. This guide, now in its 5th edition, presents some Graduate-level Communications and Public Relations curriculum as if you were in a Masters-level course.
Download the APR Study Guide.
This concise, yet exhaustive guide prepares you for the APR Questionnaire, Panel Presentation and Examination. There are six groupings of knowledge, skills and abilities (KSAs).
Below is a grouping of topics or KSAs:
• Researching, Planning, Implementing and Evaluating Programs
• Leading the Public Relations Function
• Managing Relationships
• Applying Ethics and Law
• Managing Issues and Crisis Communications
• Understanding Communication Models, Theories and History of the Profession
This guide will certainly help your PR career and understanding. While your reading through the guide and highlighting / taking notes, you might as well pursue the APR!
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JP Arnold, apr
The Pikes Peak PRSA APR Accreditation in Public Relations Chair